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Transactional VS. Promotional

Following are the listed differences between Transactional and Promotional routes

Transactional : view Promotional : view
 These can be used for sending any type of information. 
  Ex. OTP, Bank Transactions etc.
 These are specifically used for marketing purposes.
  Ex. Sale, Offers etc.
 Transactional SMS can be sent any time  Promotional SMS are sent between 9 AM to 9 PM only
 SMS can be sent on DND + Non DND numbers.  SMS can be sent on Non DND numbers only.
  In API route=4  In API route=1     

SMS Pricing : 24x7 Instant Recharge

Number of SMS : 1000 to 500000

Payment Details:

You can also pay at bank.


             Name    :    ResellerSMS
  Account No.    :    3434837632357106
  IFSC Code      :    ICIC0000104

DLT registration is now Mandatory

DLT required for SENDER ID approval.


TELEMARKETER ID : 1402448390000014108

* DLT registration is mandatory for everyone who do sms business or send SMS & Voice calls for business purpose.

This is to bring to your Notice that TRAI (Telecom Regulatory Authority of India) has released a new regulation in July 2018 which was updated again on December 2018, in its continuous endeavor to create a cleaner and transparent system in the Indian telecom industry and to curb Unsolicited Commercial Communication (UCC) along with enhance mobile subscriber privacy.

Operator wise DLT Registration Procedure

click here



How many character per SMS ?

  • Normal SMS : SMS in English language is considered as normal SMS. 160 characters are allowed (including space) in first SMS. In case of more than one SMS 153 characters per SMS are allowed.
  • Unicode SMS : SMS in other than English language is considered as unicode SMS. 70 characters are allowed (including space) in first SMS. In case of more than one SMS 67 characters per SMS are allowed.

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