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Transactional VS. Promotional

Following are the listed differences between Transactional and Promotional routes

Transactional : view Promotional : view
 These can be used for sending any type of information. 
  Ex. OTP, Bank Transactions etc.
 These are specifically used for marketing purposes.
  Ex. Sale, Offers etc.
 Transactional SMS can be sent any time  Promotional SMS are sent between 9 AM to 9 PM only
 SMS can be sent on DND + Non DND numbers.  SMS can be sent on Non DND numbers only.
  In API route=4   In API route=1     

SMS Pricing : 24x7 Instant Recharge

Number of SMS : 1000 to 500000
SMS prices include 2.5 paise of DLT scrubbing charges.

Payment Details:

DLT registration is now Mandatory

DLT required for SENDER ID & SMS Template approval.

* DLT registration is mandatory for everyone who do sms business or send SMS & Voice calls for business purpose.

As per the TRAI guidelines issued on 19th July, 2018 DLT has been implemented by all the Operators (BSNL, Videocon,  MTNL, Vodafone & Idea, Jio, Airtel) from 1st of June 2020. So now it is mandatory for all to register their Entity on DLT Platform and complete their Entity and Header (Sender ID) registration for pushing traffic on DLT.

Operator wise DLT Registration Procedure

We have all the Operators, but for DLT Registration, we recommend Videocon and Jio, as they are Fast and Free for our clients. You can get the Header Approved on at least one of them and then your SMS will not be impacted.

click here


You can also pay at bank.

RBL Bank

             Name    :    APITxT (ResellerSMS)
  Account No.    :    2223330000098047
  IFSC Code      :    RATN0VAAPIS


Pay via UPI : resellersms@upi

How many character per SMS ?

  • Normal SMS : SMS in English language is considered as normal SMS. 160 characters are allowed (including space) in first SMS. In case of more than one SMS 153 characters per SMS are allowed.
  • Unicode SMS : SMS in other than English language is considered as unicode SMS. 70 characters are allowed (including space) in first SMS. In case of more than one SMS 67 characters per SMS are allowed.

OVER 20,0000 Clients Across INDIA